Johnny's Eatery
A warm, inviting website for a beloved local restaurant, complete with online ordering integration and a social media strategy that fills tables.
What We Were Working With
Johnny's Eatery was a local favourite but their online presence didn't reflect the quality of their food. Their old website was a single page with outdated info, no menu, and no way to order online. They were losing customers to competitors with better digital ordering experiences.
How We Solved It
We designed a warm, appetite-driven website with full menu integration, online ordering capability, and a reservation system. The design uses rich photography and inviting colours that capture the restaurant's cozy atmosphere. We also built a social media strategy focused on food photography content that drives foot traffic and online orders.
The Impact
- 35% increase in online orders within the first month
- Social media following grew from 800 to 5,000+ in 6 months
- Average 2x engagement rate above industry benchmark on Instagram
- Streamlined reservation system reducing phone call volume by 50%
- Consistent weekend table reservation capacity reached
“Our online orders exploded after the new site launched. The social media content Gravitas creates makes people hungry, and they show up.”